Avid Cuts Prices


Photo by Nick Wiesner

In light of Avid’s recent price cuts Frank Capria at Pro Video Coalition answerers the question “Can Media Composer at $2,495 compete with Final Cut Studio?” The short answer? It doesn’t have to. He talks about his favorite premium features in Avid (Animatte, FluidMorph, and ScriptSync) and makes suggestions for attracting more students away from Final Cut Pro.