Dr. Horrible Defeats the Internet

Dr. Horrible Scene Image from Steve Garfield’s PhotostreamDr. Horrible’s Sing-Along Blog is alive and kicking! After hordes of fans crashed their servers, the site appears to be back up and running. The first act is now available, streaming, for free. More info on the site crash can be found at Save Hiatus.

Since the site appeared to be on permanent hiccup when I got home yesterday, I bought myself a season pass on iTunes. I wasn’t the only one: Dr. Horrible is currently the top iTunes download for TV single episodes and season passes. For something that people expected to get for free, that’s kind of amazing. The long-tail-economics of that situation are better left to someone with more expertise, but I will say this:

Studios and record labels have based their attacks on peer-to-peer sharing on the basic premise that if a piece of media is available for free, no rational person will pay for it. Either Joss Whedon’s fans are crazy, or there’s something else going on. My suspicion is that there is something valuable ($4 worth of valuable) about becoming a part of the first wave of media consumers. This is why people dress up and wait in line for opening nights of movies (like Star Wars and Sex and the City), even though they could watch the same movie at a discount theater in a month, or get it for free from the library a couple months after that. As we move toward an increasingly information-rich society, the information itself becomes almost secondary to how it helps us relate to other people. We want to know where our information came from and how we can share it with others. People crave communal experiences, and getting to gab about Dr. Horrible on the day it appears is just one of those community-building events.

More Dr. Horrible news is on its way! Next time, a serious discussion of silliness. No joke.

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  1. Pingback: Still Indie » Joss Whedon Gets Crafty

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