Sean Tevis runs for Kansas State Rep, XKCD Style

Sean Tevis
Image from seantevis.com
Sean Tevis is running for Kansas State Representative. He needs to raise $26,000 by July 28th. He plans to do this by enticing 3000 individuals to donate $8.34 each on the internet (plus asking his 2 wealthy friends for $500 each).

As of this posting, 2,326 have already donated. If you read his XKCD style campaign story, you will probably understand why.

Running for Office: It’s Like A Flamewar with a Forum Troll, but with an Eventual Winner

Tevis’s plea references numerous internet memes, and communicates his serious geek cred, while simultaneously covering the major elements of his platform. It is entertaining and informational and for several hours today the site was totally slammed. This is a grassroots approach gone viral. I would not be surprised if the majority of donors hail from outside Tevis’s district.

The success of this political ad campaign is not achieved by a large amount of money spent, but in intelligently engaging and entertaining a target audience, and delivering a call to action: For $8.34 you can be part of this event. See Palindrome’s comments on the desire to be part of a communal experience.

Check out Tevis’s site, where if you donate $500, they’ll “send you a limited edition campaign t-shirt, a coffee mug with the Kansas flag on it, and a DVD video from Sean Tevis’ mom telling you how wonderful you are, because you are.”