Joss Whedon and Mark Harris: Getting art and commerce to finally hook up

This weekend at the Shasha Seminar for Human Concerns at Wesleyan University, I was lucky enough to hear from some of the biggest movers and shakers in the entertainment business.

The weekend kicked off with Mark Harris, critic and author, who spoke about the need for both the producers and the consumers of media to raise the bar for pop culture.

To Harris, the relationship between consumers and producers of media is. . . a lot like a regular relationship – that when it works, it’s participatory, fun and meaningful – a lot like sex. As Harris actually put it, “I want better sex.” He observed that “We watch three things at once, and so we watch nothing at all.” The relationship has grown dysfunctional – a product of too many screens (he described getting distracted from writing his own speech by Hulu and Netflix), and and too little quality content on them. Harris challenged media makers to do interesting, edgy, inspiring work – and in return, he promised to pay more attention.

Screenwriter Joss Whedon, creator of Buffy the Vampire Slayer.  JD Lasica / SocialMedia.biz

Screenwriter Joss Whedon, creator of "Buffy the Vampire Slayer." JD Lasica / SocialMedia.biz

On Saturday evening, Joss Whedon also gave us a sex metaphor to describe the current state of the entertainment industry (what is it about Wesleyan University that inspires all this media lust?). Whedon described independent media and studio film as “. . .doing a very awkward mating dance. They’re coming together and they are going to have to have sex.” I’d say that is pretty apt. Some people in traditional media “get” new media (such as the clever webisodes from The Office) – but so far there’s a lot of flirting without anyone making a move. However, Whedon also insisted that “When the industry changes, as it can and will and must, the only thing left standing will be the telling of the story.”

Joss Whedon flew in for his talk after wrapping his film Cabin in the Woods, and before starting to shoot season 2 of Dollhouse on Monday. As he put it, the Dollhouse renewal is “Fine for you, but I had plans this summer.” Thank you, Joss Whedon, for forgoing the beach in favor of giving us something smart and funny to watch in the chilly months. Maybe the Actives can go on assignment in Hawaii?

Next up on the blog:

More from Joss Whedon’s talk: The future of Dollhouse, that pesky Buffy the Vampire Slayer movie, and the creative process.

More from the Shasha Seminar: Why two esteemed TV producers would not buy a TV show about under cover cover models – aka, pitching is harder than it looks.

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