Creative Commons Doesn’t Cannibalize Sales

NIN Frontman Trent Reznor (Photo by Capital M)

NIN Frontman Trent Reznor
(Photo by Capital M)

Chris Anderson recently posted “The best selling MP3 album of the year was free” on The Long Tail blog. Apparently, Nine Inch Nails’ Ghosts I-IV was the best selling MP3 album of 2008 despite being released under a Creative Commons license that allowed for free, legal sharing.

The album grossed more than $1.6 million in revenue duing the first week in release.  Creative Commons blog has more:

NIN fans could have gone to any file sharing network to download the entire CC-BY-NC-SA album legally. Many did, and thousands will continue to do so. So why would fans bother buying files that were identical to the ones on the file sharing networks? One explanation is the convenience and ease of use of NIN and Amazon’s MP3 stores. But another is that fans understood that purchasing MP3s would directly support the music and career of a musician they liked.

This would seem to be another big win for proponents of alternative models to the traditional intellectual property attitudes stemming from the physical goods economy.

Steadicam for Indies

Steadicam Operator

Photo by Reinis Traidas

B&H has an video interview with the inventor of the Steadicam, Garrett Brown. The Steadicam, for those who don’t know, is a stabilizing mount for a camera that isolates the camera’s movement from the camera operator’s movement. On terrain that is too rough, or other situations where a track and dolly are not practical, Steadicam allows smooth, moving shots.

Interestingly, Brown focused specifically on the drive to bring the Steadicam to smaller scale productions:

“The things that the Hollywood guys with their $50,000 rigs have, someone wants with a little HDV camera,” says Brown. “It’s our job not only to supply the gear, but also to help educate people to use it with the same degree of freedom and panache that the big boys have.

Brown’s mission to bring the Steadicam to the masses fits within the general trend of democratization of technology and it is particularly exciting, if not altogether unexpected, that stabilized camera mounts are becoming more widely available. Guerrilla filmmakers in particular may find great value in being able to get stable, smooth shots without the burden and setup of a dolly.