Teague and I met Louie Psihoyos, director of The Cove, at AFI SILVERDOCS. Psihoyos talked about how he made The Cove, which documents his team’s mission to expose the destruction of ocean wildlife in a secret cove in Japan. We really enjoyed his stories about getting footage using both high and low tech spy tools – many of which are featured in the film. We asked Louie Psihoyos about the role of the web in distributing his film, and about how he ended up making a documentary that feels more like a thriller. Take a look at our interview below!
Editor’s Note: I’m happy to welcome Devon Hopkins to Still Indie. He is an undergraduate at a competitive liberal arts university studying social psychology and group dynamics through choreography. He also manages and promotes an a cappella group and a dance troupe. We hope you will enjoy his insights on collaboration and the use of social media for performing artists.
This is my first blog post. I’ve shied away from the idea in the past because of something I think all artists have: self-doubt. Because we grow up in a highly competitive atmosphere, we are constantly questioning ourselves: “Why do I deserve to do this?” and “Why should I succeed over that person?” What I have come to realize is “Who cares?” You probably aren’t unique, but even if you are, it doesn’t really matter. The focus should not be on whether or not you deserve to succeed, it should be on how you can succeed with the skills that you have. That’s where social media comes into play.
No one cares how good you are if they don’t know who you are. From a very early age, in any art form (dance in my case), we are taught that the only way to survive in the world of art is to be the best. “Do you think people will pay to see that pirouette?!” “You think you can fill seats with that documentary?” We are constantly pushed to be the “best”, when in reality, many of the best artists fail. So You Think You Can Dance just started its 5th season and after auditioning thousands of dancers over 5 years, they are still finding exceptional talent, enough so that the show is alreadyauditioning dancers for a 6th season in the fall. There is an endless pool of talented artists in all fields and your job is not to be better than your peers. Your job is to get noticed first.
Thousands of people are competing for the same success that you are. Marketing yourself effectively is about making people remember who you are in a crowd of people. I recently got to work with a choreographer, let’s call her Anya. After college, Anya knew that she didn’t have the years of technical training necessary to become a well-paid professional dancer, so she decided to try out choreography. She, like dozens of other dance hopefuls moved to New York, put together a show, and invited critics and members of the dance community to view it. She, unlike the dozens of other dance hopefuls, fed her audience food and got them drunk on cheap alcohol, convincing them it was “part of her Estonian background.” Was it illegal? Probably. But by marketing herself and turning her art into an event, she enjoyed consistent rave reviews while most of her hopeful dance buddies did not.
Art is not just about creating something. It is about effectively sharing that something with a larger community. Anya acknowledges that she is not the best dancer now, nor was she ever in high school, college, or in her graduate experience. Yet now Anya is a very successful professor at one of the best liberal arts schools in the nation. How? She knew how to market herself and her works. What Anya did to make her art look like more than just another post-modern dance piece, you can do using social media. With all the social media tools (Twitter, Facebook, Myspace, Blogger, Digg, Flickr, Youtube) freely accessible, it is now your job to distinguish yourself from all the other artists doing what you do. Independent artists and labels won half of this year’s grammy awards, due in part, no doubt, to their talent, but also to their access to and skilled use of online social resources. It’s easier now than ever to make a name for yourself, by yourself.
“How?” you might ask. Well, that’s what I’m here to tell you. Subscribe to Still Indie so you won’t miss my next post.
The film’s creator, Seth Kramer, upon facing resistance from foundations and grants, self-funded a $10,000 expedition to Siberia with scientists David Harrison and Gregory Anderson, to film the first 20% of the film. With a reel to show, they were able to attract an additional $500,000 grant from the National Science Foundation to finish the film.
The Linguists recently aired on PBS after showing at Sundance last year. A DVD is available directly from Ironbound Films, and the film has been well reviewed by Vanity Fair, the Washington Post, the LA Times and even Noam Chomsky.
Image from dbkingPBS Engage is offering an opportunity for viewers to ask documentary filmmaker Ken Burns five questions as part of the ongoing “Five Good Questions” series. This is a chance for all you budding documentarians to get your burning questions answered by one of the best known documentary directors in America.
Recently saw the trailer for Cartoon College, a documentary by Tara Wray (who also made Manhattan, Kansas). The subject of the film is the Center for Cartoon Studies in White River Junction, VT. I love documentaries about people who are very passionate about something very obscure – so this should be just my thing. One part of the trailer that excites me is the idea of incorporating the art of the cartoonists into the visual medium of the film. I’m trying to come up with other documentaries that use an artist’s work to tell a story about the artist. Who has done this really well of late?