It seems fitting to write about the state of independent film on Independence Day (here in the US). Indeed, the topic is not only apropos, but fashionable. Much hasbeensaid about Mark Gill’s comments at the LA Film Festival last week. Some agree that the sky is falling, while others take comfort in his optimistic closing remarks. I won’t rehash all of that here, but I want to echo my support for John August’s take on the matter. In his postmortem of The Nines he suggests that success for an independent film is measured not in dollars but eyeballs.
You should make an indie film to make a film. Period. Artistic and commercial success don’t correlate well, and at the moment, only the former is remotely within your control.
So, you make the film you want to make. And because film is your passion, you’re not in it for the money. You’re doing what you love, not shooting for an early retirement. You try to break even, maybe gain enough capital or recognition to make another. So, how many people saw your film? Who heard your story? It’s a different way of looking at success.
Image by Elsie esq.
August also writes some about the impact of BitTorrent on the success (financial and otherwise) of The Nines. In the end, he says he would have made the same movie but distributed it differently. This is emblematic of the changing tide in the indie film world. Despite the ever increasing availability of filmmaking tools, the artist’s ability to create an emotional connection with the viewer is as crucial as ever. The arena where technology is truly changing the game is in the methods for putting that story in front of an audience.
Digital distribution opens up avenues of connecting with an audience that weren’t available to independent artists ten, or even five, years ago. So make your film and do it cheaply enough that you don’t have to worry about the money. Then, see how many people you can share your story with. And throughout the process, revel in your independence.
If you are a true fangirl or fanboy, then news of “Dr. Horrible’s Sing-Along Blog” will be old hat by now. Bear with us, we’re excited: Joss Whedon (creator of Buffy the Vampire Slayer, Angel and Firefly) is about to release what he’s calling an “Internet Miniseries Event.” You can watch a trailer via vimeo, or you can read his comments on the Whedonesque blog.
The premise looks hysterical: Neil Patrick Harris is a supervillain, Nathan Fillion is a superhero. They sing, and potentially fight over a girl. What more could you want? The answer is, of course, to watch it free, streaming through your interwebs starting July 15th.
The format looks gosh darn revolutionary: 3 episodes, staggered throughout 1 week in July, free to watch. After that, they’ll be sold online for a “nominal fee,” then they’ll potentially go to DVD.
According to Whedon (or Joss as he likes to call himself), this all started during the writers’ strike, when he and other writer/producers started looking around for alternates to creating studio fare. Joss Whedon has a history of working in mixed media: Buffy was originally a film (a flop), then a TV show (a success), then a comic (wildly praised by pretty much everyone) [Editor’s Note: We’ve even seen the musical episode produced for the stage]. Science fiction in general seems to be ahead of the curve on this yes-people-watch-the-internet thing: Battlestar Galactica has released web-exclusive content, as has Heroes. But no one has ever tried to launch a potential brand from the internet, using known actors who are creating original characters specifically for the web. What’s more, Whedon’s “make it on the fly, on the cheap” concept makes it better matched to the bulk of current web content.
I’m sure this is not the last post we’ll do for Dr. Horrible, since (a) Teague is eventually going to get jealous [Editor’s Note: So jealous…]that I got to post about Joss Whedon and he didn’t and (b) This is pretty much the content we’ve been waiting to cover: Big names with big ideas experimenting in free web formats, rather than running around trying to shut them down.