Image by hereinvannuysThe SAG is looking at extending or renegotiating their contract with the studios, and no doubt weighing their options in light of the most recent WGA strike. Even though it looks like a strike from Hollywood actors is unlikely at this point, it’s interesting to reflect on this extremely bizarre year for studio-produced media. . .
Looking back on the writers’ strike, I have to wonder if it actually changed the landscape of media consumption at all. Did we spend more time watching YouTube? Probably, but I’m guessing that the only careers launched were those of a few adorable kittens. Did we suffer without our regularly scheduled network programming? Possibly, but I was too busy watching Sex and the City reruns. Unless Ben Stiller plans to go around unplugging everyone’s TV’s and trashing their iTunes folders, it’s really going to be tough to make every screen in America go dark.
In the years since the 1988 writers’ strike, regular Americans have become accustomed to consuming media multiple times a day. And while that means we are able to consume more studio-made media (due to DVDs, video streaming services and bittorrent), it also means that it’s harder for the loss of any one type of media (new television dramas, blockbuster films) to make an impact on our daily lives. There’s simply too much good stuff being produced for us to consume all of it. And too much bad stuff that we’re willing to watch anyway.