Forbes has an article, Twitter Moms Sink Motrin Ad, covering the recent events in which general outrage among mothers on Twitter caused Johnson & Johnson to pull its advertising campaign about using Motrin to treat pains from carrying babies.
Image from Twitter.comWould the backlash have gained such momentum so quickly without Twitter? The speed with which news and opinions travel is astonishing to marketers who are unfamiliar with the micro-blogging space. What are people saying about your brand on twitter? Try out search.twitter.com and subscribe to an RSS feed that updates whenever a new tweet matches your search query.
Keeping tabs on your brand on twitter and responding, especially when people have a complaint, is a great, inexpensive way to interact directly with your audience and manage their perception of you.