Last week I attended Making Media Now at Bentley University, where, among other really interesting panels, I saw Andy Carvin talk about crowdsourcing. I was also really glad to hear Robert Greenwald of Brave New Films talk about making media that matters with Lisa Mullins of The World. Greenwald also screened a clip from his upcoming work on the war in Afghanistan.
When asked by Lisa Mullins to fill in the sentence, “If you’re not using new media you are. . .” he answered, “. . . guilty of malpractice.” Greenwald described the new media scene as the opposite of Hollywood: “Suddenly the gatekeepers are gone.” With decreasing costs to make media, filmmakers can create quality work with fewer people on board. Greenwald says he takes an “if you build it they will come” approach – starting with a 2-minute version of a film he wants to make, and finding an audience that will support it.
Greenwald insisted that filmmakers think creatively about marketing and distribution – reserve a short simple URL when the idea for the film strikes, distribute short web clips if you can’t get a feature length doc on the air, collaborate with groups that will promote or financially contribute to the film, and, my favorite quote: “Think about it not as a microphone, but as a conversation.”