Trends from SXSW

Not all filmmakers at SXSW were bullish on digital tools and social networks this year. The Center for Social Media at American University reports :

In spite of cutting edge talk, though, many filmmakers were looking to strike far more traditional deals with theatrical distributors and broadcasters.

Although SXSW has a reputation for being on the cutting edge, it seems there are still plenty of attendees who are proponents of the traditional distribution model. This suggests that it will still be a while before newer models begin to gain large market share. There are still opportunities to be had by those who take a risk and dive into the new distribution market.

And we’re back…

After an extended hiatus, brought about by outside circumstances, we have returned to the Experiment. There will be a few changes to the site in the coming weeks, so keep your eyes open as we continue to bring you insights and news on the state of independent media.

Red One: 120fps footage

If you follow developments in digital video like I do, you’ve probably been drooling over the Red One for quite some time now. I won’t attempt to explain the impact of the Red One in it’s entirety just yet, but I thought you might be interested in seeing an example of the Red One’s new feature: 120fps shooting. This lets you get true slow-motion footage, rather than creating it by interpolating frames in your edit system.

Mike Curtis has graciously posted footage over at ProVideo Coalition of Spencer chasing tennis balls. It’s worth a look.

The Red One, although vastly more affordable than it’s competitors, remains out of the price range of most small budget independents (at about $17,500 for the body alone), but it’s being put to good use by the likes of Steven Soderbergh, Peter Jackson, and Doug Liman.

To get a sense of the effect the Red One is having on the industry, consider Soderbergh’s reaction: “This is the camera I’ve been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. I don’t know how Jim [Jannard, Red founder] and the Red team did it–and they won’t tell me–but I know this: Red is going to change everything”.

Script Frenzy!

Are you in a screenwriting slump? Is that sunny spring weather calling to you to put away the laptop and frolic among the trees? Well sit yourself back in that office chair, buddy, cause it’s Script Frenzy season!

Script Frenzy is like National Novel Writing Month, NaNoWriMo, for screenwriters. You have 30 days to write 100 pages. This is their description:

“For Script Frenzy, the goal is to write a movie, play, graphic novel script, comic book script, or a collection of TV shows or shorts in 30 days. You can even do a screenplay adaptation of your NaNoWriMo novel!”

Before my laptop died, I was a NaNo participant, and it was a lot of fun. You’d be amazed how much you can write when there are people cheering you on, and the deadlines are concrete. I’ll definitely participate this year!

Obama In 30 Seconds: $20,000 in Film Gear

Just received this email from MoveOn.org. Looks like a great opportunity for the more politically inclined filmmakers out there.

Today, we’re launching an ad contest called “Obama in 30 Seconds.” Anyone can make an ad about Obama between now and April 1. The public will vote on the best ads, and a panel of top artists, film professionals, and netroots heroes will pick a winner from among the finalists. (Judges include Matt Damon, Ben Affleck, Naomi Wolf, Oliver Stone, John Legend, Donna Edwards, and Markos Moulitsas. The full list is below.)

We’ll air the winning Obama ad nationally, and the winner will receive a gift certificate for $20,000 in video equipment. Whether you’re definitely interested or need time to think about it, let us know—we’ll keep you in the loop as the contest proceeds. Get contest details, sign up, and watch a short video of MoveOn’s Eli Pariser describing the contest by clicking here:

There you have it. Visit the site for details and take your shot at $20,000 in video equipment.

Rebranding II

Palindrome’s post about Rebranding got me thinking. This blog has evolved to be about more than just the independent film scene. As young professionals in the media industry, we have naturally come to focus on the next wave of opportunities for those who create media. Whether storytellers, citizen journalists, documentarians, or activists, the landscape is changing for anyone who creates media. It seems silly to have a blog named after a medium that will be mostly a relic to the next generation of media creators.

In an era where iPhones and other portable video players are creating new outlets for creative folk it seems more natural to focus on the future of media than it’s past. The excitement of living in an age when digital reproduction and distribution has eroded the marginal cost of delivering one’s creations to the masses (or niches) encompasses far more than the realm bounded by the concept of “indie film”. To that end, I have looked at several new URLs for this blog, but found all of them taken; most by people who haven’t actually bothered to do much but squat on them.

The process of defining and redefining what we explore will likely continue indefinitely, but the tipping point for switching URL approaches as we gain readers. At some point it becomes more trouble than it is worth to change that part of the brand. Thus, our current goal is to find and claim a URL that will encompass all the discussions we post, rather than one that implies a confinement to a single medium.

Rebranding

At first, this post might seem a little. . . ephemeral. But I have a point here.

Firstly, I just changed my name from “The Insider” to “Palindrome.” This is because now The Producer and I are both “insiders” – and it feels a little tacky for me to hold on to the title. Also, I actually respond to “Palindrome” in real life, so it might work out better in the long run.

Secondly, I have just finished Tim Gunn: A Guide to Quality, Taste and Style (Tim Gunn’s Guide to Style). You might be shouting, “But Palindrome, why are you reviewing a fashion book in a film blog?” Well, because it’s made me think about the importance of style in the film world. One of the privileges of working in a “creative” field is getting to wear jeans and sneakers to the office, and only break out the fancy if you win an Oscar. However, I met with a freelancer today whose hair was perfect, her jewelry matched her bag, her sweater was tied neatly. . . she looked great, even though she mostly works from home. What struck me was this: Being “creative” is only half of what we do. The other half is asking people for money, for permits, for a few hours of their time (or a few weeks). If you’re running around asking people to trust you to coordinate a shoot, it doesn’t hurt to show you can coordinate an outfit.

That said, I highly recommend Tim Gunn’s book – cheesy and carnation pink as it is – because it’s not about dressing like the mannequin at Ann Taylor (or Armani), it’s about dressing appropriately for whatever activity you’re engaged in. If that’s filming alligators, then for god sakes wear hiking boots (and maybe shin guards). If that’s pitching to the Discovery Channel, you might want a blazer. Even Michael Moore wears a tux sometimes…

Fast, Cheap and Under Control by John Gaspard

In an effort to gather inspiration for my next project, I’ve been reading Fast, Cheap, and Under Control: Lessons from the Greatest Low-Budget Movies of All Time by John Gaspard. In the book, he examines 33 independent films, ranging from the well-known (The Blair Witch Project, Monty Python and the Holy Grail, sex, lies, and videotape) to the more obscure (Symbiopsychotaxiplasm: Take One). From interviews with the directors, Gaspard collates 69 rules for low-budget film production, some of them overlapping, others contradictory, and summarizes them in the appendix. Some of these ‘rules’ have limited application, but many of them are worth considering when planning or thinking about a low budget film. At the very least, it is worth reading what successful indie directors have to say about their craft and the lessons they learned from it.

Overall, I would recommend the book if you are looking for a broad introduction, although it is rather lacking in specific detail. You won’t find much about the technical aspects of filmmaking, such as lighting, sound and cinematography (although Gaspard’s other book, Digital Filmmaking 101: An Essential Guide to Producing Low-Budget Movies may contain more in that regard; I haven’t read it yet.) and you won’t find much advice on directing actors (for that I recommend Directing Actors: Creating Memorable Performances for Film & Television by Judith Weston) but you will find general information on how to get your movie made without falling into the major pitfalls of low-budget production along the way. After all, much better to learn from others’ mistakes than repeat them all ourselves.

Update

Yes, we’ve both been busy recently, hence the lack of posting. For my part, I’m putting in long hours at a new job inside the industry (I won’t tell you where, but I’m very excited to be working here) as well as achieving picture lock on a short film I’m editing for a local film student. I also had the pleasure of reconnecting with a colleague who has worked on my shorts in the past. More on all of this to come in the (hopefully) near future.